River Sales Engine

Badael Company

badaelcompany.comLinkedInCreated: 16/01/2026, 15:01:12ID: 0339a5ad-7687-4268-a86f-2c1c55841d24

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1 people

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All other runs for this company4 runs
Pre Meeting Briefdone
v417/01/2026, 14:51:44Prompt bundle: pre-meeting-brief-bundle-latest
Run ID: 3208cb26-58ec-41e9-b23f-a8a0435df16c4 runs (Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief)Click to expand

Results

pre_meeting_brief_md
Content
# About the Company - **PIF‑owned** Saudi manufacturer offering tobacco‑free nicotine alternatives (brand: **DZRT**). (Public Investment Fund press release; [PIF](https://www.pif.gov.sa/en/news-and-insights/press-releases/2023/pif-establishes-badael/), [Badael site](https://badaelcompany.com/ar)) - Runs a national **e‑commerce** operation (DZRT.com) and expanded with a second **Jeddah (MODON Asfan) manufacturing facility**. ([DZRT](https://www.dzrt.com/en-sa), [Badael news](https://badaelcompany.com/en/news/badael-inaugurates-a-second-manufacturing-facility-in-jeddah-to-address-the-rising-consumer-demand), [Arab News](https://www.arabnews.com/node/2570973/corporate-news)) - Reported **700k** people quit smoking in KSA by end‑2025, enabled by DZRT (announced **Jan 7, 2026**). ([Badael news](https://badaelcompany.com/ar/news/700-%D8%A3%D9%84%D9%81-%D9%85%D9%82%D9%84%D8%B9-%D8%B9%D9%86-%D8%A7%D9%84%D8%AA%D8%AF%D8%AE%D9%8A%D9%86-%D9%81%D9%8A-%D8%A7%D9%84%D9%85%D9%85%D9%84%D9%83%D8%A9-%D8%A8%D8%AF%D8%A7%D8%A6%D9%84-%D8%AA%D9%83%D8%B4%D9%81-%D8%A7%D9%84%D8%A3%D8%B1%D9%82%D9%85-%D8%A8%D8%AF%D8%B9%D9%85-%D9%85%D9%86-%D8%AF%D8%B2%D8%B1%D8%AA-DZRT)) # About the Lead - **Sr. Head of Cybersecurity** at Badael; leads the security program. ([The Org](https://theorg.com/org/badael-company/org-chart/hassan-aljubran)) - Owns **NCA compliance** (ECC 2‑2024, DCC, CSCC/OT) and internal policy alignment. ([NCA ECC](https://nca.gov.sa/en/regulatory-documents/controls-list/ecc/), [NCA DCC](https://nca.gov.sa/en/regulatory-documents/controls-list/dcc/)) - Owns protection across **e‑commerce (DZRT.com)** and **OT/plant** environments amid capacity growth. ([DZRT](https://www.dzrt.com/en-sa), [Badael Jeddah facility](https://badaelcompany.com/en/news/badael-inaugurates-a-second-manufacturing-facility-in-jeddah-to-address-the-rising-consumer-demand)) - Owns **incident response and third‑party risk**; recent logistics MoU underscores supplier integrations. ([Badael LinkedIn](https://www.linkedin.com/company/badaelco/)) # What Keeps Them Up at Night - Staying audit‑ready as **NCA ECC 2‑2024 / DCC** expectations evolve across data, cloud, and OT. ([NCA ECC](https://nca.gov.sa/en/regulatory-documents/controls-list/ecc/), [NCA DCC](https://nca.gov.sa/en/regulatory-documents/controls-list/dcc/)) - **E‑commerce/API** threats on DZRT (ATO, bot abuse, fraud) and **brand impersonation** during campaigns. ([DZRT](https://www.dzrt.com/en-sa)) - **OT/IT convergence** and expanding **supply‑chain** connectivity after the Jeddah plant and logistics MoU. ([Badael news](https://badaelcompany.com/en/news/badael-inaugurates-a-second-manufacturing-facility-in-jeddah-to-address-the-rising-consumer-demand), [Badael LinkedIn](https://www.linkedin.com/company/badaelco/)) # How to Position SHELT - 24/7 SOC – unified visibility across e‑commerce, cloud, and OT endpoints. - XDR to help **reduce dwell time** and support mapping to **NCA controls**. - Threat Intelligence (REVA – Brand & VIP protection) to monitor for **impersonation/leaks** and support takedowns. - API Security to discover/monitor **DZRT APIs**, help prevent **ATO/data exfiltration**. # Discovery Questions - Which **NCA ECC/DCC** requirements are hardest to evidence today (e.g., data lifecycle, OT controls, third‑party)? - Where are the **telemetry gaps** right now: plant OT networks, DZRT APIs/checkout, identity, or cloud? - What’s your current **takedown/response** process when fake DZRT domains or social accounts appear? **Ice Breaker:** *"Congrats on the Jan 7, 2026 milestone of 700k quitters—how are you scaling security across the new Jeddah facility and DZRT.com this year?"*
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Summary
Person Id
a6d7d0c6-3f02-4375-bc4c-d0bef1357370
Company Id
0339a5ad-7687-4268-a86f-2c1c55841d24
Agent Version
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Prompt Bundle Version
pre-meeting-brief-bundle-latest
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pre_meeting_brief_md
Run ID: 3208cb26-58ec-41e9-b23f-a8a0435df16c
Pre Meeting Brieffailed
v316/01/2026, 15:24:31Prompt bundle: pre-meeting-brief-bundle-latest
Run ID: 928e55db-75d5-4fc7-984c-a8dd641e9b4c4 runs (Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief)Click to expand

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Run ID: 928e55db-75d5-4fc7-984c-a8dd641e9b4c
Pre Meeting Brieffailed
v216/01/2026, 15:04:29Prompt bundle: pre-meeting-brief-bundle-latest
Run ID: 99dd5f77-4e8a-4a78-897e-145145e9ac794 runs (Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief)Click to expand

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Run ID: 99dd5f77-4e8a-4a78-897e-145145e9ac79
Pre Meeting Brieffailed
v116/01/2026, 15:01:33Prompt bundle: pre-meeting-brief-bundle-latest
Run ID: 546c33ea-d1a0-47c2-8735-f4a53e3241704 runs (Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief, Pre Meeting Brief)Click to expand

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Run ID: 546c33ea-d1a0-47c2-8735-f4a53e324170