About the Company

• PIF‑owned Saudi manufacturer offering tobacco‑free nicotine alternatives (brand: DZRT). (Public Investment Fund press release; PIF, Badael site)
• Runs a national e‑commerce operation (DZRT.com) and expanded with a second Jeddah (MODON Asfan) manufacturing facility. (DZRT, Badael news, Arab News)
• Reported 700k people quit smoking in KSA by end‑2025, enabled by DZRT (announced Jan 7, 2026). (Badael news)

About the Lead

• Sr. Head of Cybersecurity at Badael; leads the security program. (The Org)
• Owns NCA compliance (ECC 2‑2024, DCC, CSCC/OT) and internal policy alignment. (NCA ECC, NCA DCC)
• Owns protection across e‑commerce (DZRT.com) and OT/plant environments amid capacity growth. (DZRT, Badael Jeddah facility)
• Owns incident response and third‑party risk; recent logistics MoU underscores supplier integrations. (Badael LinkedIn)

What Keeps Them Up at Night

• Staying audit‑ready as NCA ECC 2‑2024 / DCC expectations evolve across data, cloud, and OT. (NCA ECC, NCA DCC)
• E‑commerce/API threats on DZRT (ATO, bot abuse, fraud) and brand impersonation during campaigns. (DZRT)
• OT/IT convergence and expanding supply‑chain connectivity after the Jeddah plant and logistics MoU. (Badael news, Badael LinkedIn)

How to Position SHELT

• 24/7 SOC – unified visibility across e‑commerce, cloud, and OT endpoints.
• XDR to help reduce dwell time and support mapping to NCA controls.
• Threat Intelligence (REVA – Brand & VIP protection) to monitor for impersonation/leaks and support takedowns.
• API Security to discover/monitor DZRT APIs, help prevent ATO/data exfiltration.

Discovery Questions

• Which NCA ECC/DCC requirements are hardest to evidence today (e.g., data lifecycle, OT controls, third‑party)?
• Where are the telemetry gaps right now: plant OT networks, DZRT APIs/checkout, identity, or cloud?
• What’s your current takedown/response process when fake DZRT domains or social accounts appear?

Ice Breaker: "Congrats on the Jan 7, 2026 milestone of 700k quitters—how are you scaling security across the new Jeddah facility and DZRT.com this year?"