About the Company

• Dubai-based private jet broker & lifestyle concierge serving HNWI/corporates. (VOYEX site)
• Claims access to 20,000+ aircraft; offers charters (incl. helicopter, cargo/ambulance) plus VIP concierge. (VOYEX site)
• Female‑founded; Founder & CEO: Lilit Avetikyan; media profile highlights VOYEX’s global access and growth. (CNN Arabic)

About the Lead

• Owns growth and VIP client trust across aviation and concierge.
• Owns brand reputation and public presence as Founder & CEO. (VOYEX site)
• Owns data protection for sensitive PII shared with operators/partners under UAE PDPL. (UAE Data Office)
• Owns incident response to phishing/impersonation and booking fraud.

What Keeps Them Up at Night

• Impersonation/BEC and booking fraud targeting VIPs and brokers; charter sector has seen rising online scams. (EBAA/ACA warning)
• PDPL obligations: lawful basis, cross‑border transfers to operators, and breach notification readiness. (UAE Data Office, trade.gov overview)
• 24/7 operations under time pressure where a single compromised inbox can trigger wire‑fraud or itinerary leaks.

How to Position SHELT

• Threat Intelligence (REVA – Brand & VIP protection)
• Reduce VIP impersonation risk with monitoring + takedown support across domains/social.
• 24/7 SOC + XDR to detect and triage phishing/BEC in broker, finance, and concierge workflows.
• GRC to help align policies, DPIAs, and incident playbooks with UAE PDPL and ISO 27001.

Discovery Questions

• How are you handling PDPL today (DPIAs, cross‑border data sharing with operators, breach notification drills)?
• Have you seen recent impersonation or wire‑fraud attempts around bookings; how are takedowns and user alerts handled?
• What is covered 24/7 across email, WhatsApp/Teams, and booking tools—and where are the gaps?

Ice Breaker: "Noticed your ‘Membership — coming soon’—as you launch, which matters most to protect first: member data, payments, or VIP identities?"